Race Marketing: Promote & Analyze

Promoting a race isn’t easy and takes a lot of time. That’s why we’ve automated race marketing with built-in marketing tools. And the rest? We offer it as services.

Pixel Facebook integration for Ads

✔️ Target prospects who are the most likely to buy a ticket for you race

✔️Massively decrease your customer acquisition cost

✔️Finally unleash the full potential of Facebook ads with the conversion objective and the pixel set up until the purchase of a race ticket

Advanced Race Page Analytics

❌ No more marketing decisions based on intuition.

✔️ Know what promotion channel really work and double down on them

Let your Participants help you with Marketing

 ✔️ Automatic share incentives at strategic places

✔️ Get 20% more visitors on your race page by encouraging your participants to share it

✔️ SMS, WhatsApp and Facebook Messenger sharing on mobile

Your Mission Control Dashboard

✔️ Get a one-blink view of your sales

✔️ Per-ticket sales breakdown

✔️ Countdown to race day


Optimized for Search Engines

✔️ Let people find your race on Google

✔️ SEO (search engine optimization) best practices

✔️ Automatic meta titles, descriptions, image alts, etc


Optimized for Conversion

✔️ We make sure your race page converts the maximum number of visitors into participants

✔️ On-going improvement based on data from all races hosted on Make it Run

✔️ Conversion rate optimization best practices

Optimized for Social Media

✔️ Awesome-looking when shared on social media

✔️ More visits from Social Media to your race page

We can also help you with Race Marketing!


We also offer race marketing services!

Get started on your next event!


Learn how to find, approach, close & retain sponsors!


Get the exact steps to win sponsorship deal. Even more than that, we’ll provide you with the exact scripts & templates to use.

Look for the ebook in your emails!

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