Race Promotion Services


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Why use Make it Run race promotion services?

While most classic marketing agencies are great for “classic” customers, they most often have never promoted races.

On the other hand, we are race promotion experts and race directors. Plus, we also know how to reach and convert your target audience: we’re runners as well!

Our experience of promoting over 40 events has taught us the “magic sauce” when promoting races and we want you to benefit from it.

Want to take your race to the next level?

Our Services

Facebook Advertizing Management for Race

The most efficient race promotion medium

“Facebook posts by pages only reach 2% of their followers on average” (source)

What we will do for you:

We create and manage your Facebook ads

Why let us do it:

Reach anyone you want on Facebook, not just the 2% of people who like your page

✓ Make sure you get the most out of your investment

Race Promotion Email Management

The most cost-effective race promotion medium

“Email has an average ROI of $38 for each $1 spent” (source)

What we will do for you:

We write and send emails to your list

Why let us do it:

✓ Make sure you use your best asset to its full potential

✓ We make sure to send the best emails at the best time

Race Social Media Management

The most natural way of promoting your race online.

“Social media is #1 marketing channel for 77% of race directors” (Running USA)

What we will do for you: 

1 post per day per account until your race

Why let us do it:

✓ By having your social media accounts  consistently active, your fans will never forget you

✓ No more “Oops, I forgot to post today”

Race Contest Organization & Promotion

Leverage your participants’ network to bring more people to your race

“Contests acquire a 34% audience increase on average” (source)

What we will do for you:

We will create 1 contest and promote it

Why let us do it:

✓ We’ve ran contest who attracted up to 28,000 participants

Reach your fans’ friends

✓ Enjoy “free marketing

Facebook Race Page or Event Creation

Make sure your race looks good on Facebook

“Facebook is the primary source of race information for runners” (Running USA)

What we will do for you:

We create/optimize your race Facebook page and/or event

Why let us do it:

✓ Make sure your Facebook Page or event looks great to potential race participants

✓ Claim your race’s address on Facebook

Race Design & Branding

The best way to stand out from your competitors

“It only takes consumers 10 seconds to form a first impression of a brand’s logo” (source)

What we will do for you:

We’ll create a beautiful logo and/or flyer for your race

Why let us do it:

✓ Your new, fresh race logo creation

✓ A ready-to-print stunning flyer design

✓ Promotion-focused banners


Want to take your race to the next level?

FAQ – Frequent Questions

Can I use several services at the same time?

Even better!

In the marketing world, combined efforts have more impact. In short, 1+1=3.

How does it feel to know your race promotion is in good hands?

Great from what we hear!

How do you measure return on investment of Facebook Advertizing?
We’re glad you asked:
(Sales from your ads – ad spend) / ad spend
What if I still want to do some of the promotion?
Even better, both your and our promotion efforts for your race will complement each other!

Need advice?

Our team of experts is here for you!


Learn how to find, approach, close & retain sponsors!


Get the exact steps to win sponsorship deal. Even more than that, we’ll provide you with the exact scripts & templates to use.

Look for the ebook in your emails!

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